Launched by the Beaujolais, early wines (primeurs) are now produced by other regions: Côtes-du-Rhône, Anjou, Gaillac, Muscadet, Touraine.

The Touraine primeur is trying to make a name for itself in France and on an international scale. The Touraine primeur still retains a regional image, and most of its sales are local.
An advertising campaign organized by the Touraine Wine Committee was created to encourage new consumers to try these wines along with other regional products.

The advantage of these early wines is their flexibility - they are a pleasure to drink with friends during a meal of cold meats.